Digital public affairs – between hype and Covid-19
“Everyone has a plan until they get punched in the mouth.“ This quote from Mike Tyson applies to every boxing match, but it could also easily be used to sum up 2020. Nobody reckoned with the black swan of COVID-19 and as a result all plans have been jettisoned.
COVID-19 has not only changed the broader situation, it has also caused the digital transformation to speed up rapidly and has revealed that forms of communication underwent fundamental change. The new rules for day-to-day communication have also had an impact on politics and political mechanisms, NGOs and society as a whole.
In our white paper, our experts explain how lobbying will take place in the future and what a NGO mindset entails.